Pepperell Mill Site Meeting 10-25-08
Vision Session Notes- SWOT Analysis
1st priority = Red
2nd priority = Green
3rd priority = Blue
4th priority = Yellow
Strengths
Town
· Nashua & Nissitissit Rivers Red = 4, Green = 1
· Nashua River Rail Trail Red = 2, Green = 1, Blue = 1
· Services: Sewer & Water Infrastructure Yellow = 1
· Balance between youth & senior activities, age groups Red = 2
· Access to Routes 111 & 113 Yellow = 3
· Strong Cooperation between property owners Green = 1
· Pepperell is relatively affordable Red = 1, Green = 1, Blue = 2, Yellow = 1
· Amenities Blue = 2
Mill Site
· Location Red = 7, Green = 1, Blue = 4
· River proximity Red = 1, Green = 2, Yellow = 1
· Large Parcel Red = 1, Green = 2, Blue = 2
· Historical significance Yellow = 1
· Tremendous potential Red = 4, Green = 2, Blue = 2
· Infrastructure already in place Green = 2, Blue = 1
Railroad Square
· Historical
· Infrastructure
· Parking Red = 1
· Access to Rail Trail Red = 1, Green = 1
· Restaurants Green = 2
· Business concentration
· Marketability as downtown Blue = 1, Yellow = 1
Nashua River
· Water quality
· Mecca for recreation Red = 1, Green = 3, Blue = 1, Yellow = 3
Nashua River (cont.)
· Variety of uses
· Covered bridge Green = 1, Yellow = 2
· Source of renewable energy Yellow = 1,
· Attracts wildlife
· Pristine setting Red = 1
· Parks & trails Green = 1
Weaknesses
· Traffic patterns, lack of signals, mill site access Red = 1,Green = 1,Yellow = 1
· Lack of access to major highway Green = 2
· Lack of cultural venues Red = 1
· Flooding at the Mill site Red = 2, Blue = 2, Yellow = 2
· Small commercial/ industrial tax base Red = 4
· Environmental regulations (state) Blue = 1
· No ADA compliance for businesses
· Lack of public transit
Mill Site
· Blighted appearance Green = 2, Blue = 1
· Safety conditions Green = 2
· Almost no salvageable buildings Red = 1, Yellow = 1
· Deeded access for hydro plant
· Unknown unknowns (environmental issues, subsurface conditions) Red = 6, Green = 2, Blue = 1
· Lack of liquor license Green = 1, Blue = 1, Yellow = 1
· Noise from power generation Yellow = 2
· Residents spend money in other towns, lack of critical mass Red = 2, Blue = 1, Yellow = 3
· Sales, income, payroll taxes vs. New Hampshire
Railroad Square
· Parking (lack of spaces to accommodate growth) Red =2, Blue = 1
· Restaurant have limited hours/ limited dining experiences Green = 2, Yellow = 1
· Small buildings cant accommodate shoppers
· Population density not sufficient to attract major chains Yellow = 1
· Lack of sidewalks Red = 1, Blue = 1
· Technical development issues (river Issues, grade) Red = 1,Green = 1,Blue = 2
· Traffic access/ circulation
· Lack of walkability/ no pedestrian accommodations Red = 3, Green = 2, Blue = 1
· Lack of uniform character, need visual cohesion- Red = 1,Green= 2,Yellow= 2
· Not enough of the correct businesses to attract people-Blue=3, Yellow=1
Nashua River
· Public access very limited, access is not promoted or widely known Red = 1, Green = 1
· Dam prevents canoeists from going up/down river Green = 1
· Flooding Green = 1, Yellow = 1
· Too much wildlife Yellow = 1
Opportunities
· Brewpub/restaurant at the Mill site Red = 4, Green = 1, Yellow = 2
· Economic vitality Red = 2, Green = 2, Blue = 5, Yellow = 1
· Park at Mill site , open up riverfront Red = 6, Green = 3, Blue = 2
· Connecting trails
· Connect open space, park & covered bridge Red = 1, Green = 2, Blue = 1, Yellow = 3
· New town common Blue = 1
· Quality restaurants Green = 1
· Additional parking Yellow = 2
· Senior housing Red = 1, Blue = 1
· Cottage neighborhood, small homes Red = 1, Blue = 1
· Address traffic issues at Dunkin Donuts intersection Blue = 1
· Historic preservation (tied to Mill site/ Railroad Square) Green = 1, Blue = 1, Yellow = 1
· Highlight/focus natural area (kiosk) Red = 1, Blue = 1
· Teenage activities Green = 2, Blue = 1
· Professional office space Green = 1
· New municipal center
· Wellness center
· College extension Yellow = 2
· Green building practices/ technology Red = 1, Green = 1, Yellow = 4
· Maintain rural character Green = 3, Blue = 2
· Land swap
Threats
· Overdevelopment Red = 8, Green = 1, Yellow = 1
· Unfriendly developer Red = 1, Green = 2
· Polluting industries Red = 1, Blue = 2
· Undesirable businesses Green = 1
· Tax revenue/ generating threat of residential development Red = 1, Green = 1, Blue = 2
· Traffic generation Red = 2, Green = 1, Blue = 1, Yellow = 1
· Construction impact on hazardous materials on Mill site Green = 1, Blue = 1
· Additional crime Yellow = 2
Threats (cont.)
· Drain on town services/ increase in taxes Green = 1, Blue = 1, Yellow = 1
· Conflicting uses with existing residents Green = 1, Blue = 2
· Flooding - Red = 1, Blue = 2, Yellow = 1
· Being overly dependent on one industry Yellow = 1
· Losing control Green = 1, Blue = 2, Yellow = 1
· Losing access to waterfront Red = 1, Green = 1
· Cost of site vs. real value Green = 1
· Former proposal too big/too dense/excluded public access Green=1, Blue=1
· New development might fail Blue = 2, Yellow = 3
· Rising construction costs, could cause denser developments for economic viability Green = 1
· Do nothing, a threat Red = 4, Yellow = 1
· Time Green = 1, Yellow = 1